Abstract:
The paper addresses issues of importance of marketing in the hospitality business. This is a necessary condition
for development of the industry, which allows to solve problems and create favorable conditions for the
operation of both domestic and international tourism. The main problems, strengths, and weaknesses of the
marketing of hotels and restaurants in Kazakhstan; in general, the purpose and objectives of restaurant marketing
are determined. The features of the marketing mix in the hotel and restaurant business in Kazakhstan
are revealed. Particular attention is paid to the influence of tourism on the hospitality market. At the present
stage in the crisis issues concerning what should be the product of a hotel and restaurant services become topical.
For the development of the hospitality industry is the formation of a highly important to the tourism industry.
The article noted the difference between network marketing and domestic hotels, identified areas of
marketing hotels and restaurants.
