Abstract:
Marketing communications in tourism and recreation play an important role, as potential consumers should
decide on purchases based on their existing views on the proposed tourism products to them, and not guided
by physical, tangible examples. As a result of marketing communications today are a key element of the marketing
mix in the tourism and leisure, and cover a wide range of activities. This reflects the role of the special
importance of promotion aimed at developing the potential consumer attitudes towards the desired product
and service representative for desired behavior.
