Kelesbayev, D.N.; Jazykbayeva, B.K.; Ayazhanov, K.S.; Ersoy, A.E.
(KSU publ., 2018-12-30)
In this study, a deep literature search was conducted to get rid of concept confusion in promotion mix. In the
naming of elements of promotion mix, concept expressions that create confusion have been examined in
detail ...