Abstract:
This article explores the factors that affect the competitiveness of an industrial enterprise. The complicated
processes of reforming economic relations and the development of new market conditions in our country require
new approaches to the organization of production and economic activities, principles and methods of
production management. In the course of economic reforms, Kazakhstan's industrial enterprises have undergone
significant changes, both from the point of view of the socio-economic nature of ownership, and from
the qualitative and quantitative characteristics of their production capacities. The fundamentally changed external
environment required the skills of doing business in a highly competitive environment. Factors are
those phenomena and processes of production and economic activity of the enterprise and the socio-economic
life of society that cause a change in the absolute and relative magnitude of production costs, and as a result,
a change in the level of competitiveness of the enterprise itself. The key factors of market success include: the
financial situation of the enterprise, the development of the base for its own research works, and the level of
expenditure on the; the availability of advanced technology, the provision of highly skilled personnel, the
ability of production (and price) maneuvering, the availability of a sales networking and experienced
marketing personnel, the state of technical service, the opportunities to credit their exports (including the help
of state organizations), the effectiveness of advertisement and public relations system, security information,
the creditworthiness of the major buyers. Factors can affect both towards improving the competitiveness of
enterprises and downwards. Factors promote the conversion of opportunities into reality. Factors determine
the means and ways of using reserves of competitiveness.