Abstract:
The goals of the innovative activity of the enterprise are determined. Priority objectives of innovation management
are the use of opportunities for further development and diversification of production to develop the
organization on the basis of activation of innovative activity, the development of the organization, active
promotion of new products and new technologies in the market, development of the organization, economic
prosperity and access to new markets. Content of planning as a special function of innovative management
will be disclosed. The main objective of the organization as a function of management is to provide all kinds
of resources for the implementation of innovations, the formation of organizational structures, the implementation
of the strategy of the enterprise development and the action plan. It is necessary to develop a plan for
various aspects of the innovation process. Particular attention is paid to such functions as organization, control
and motivation of innovative management. Controlling coordinates the actions of management and staff
of the company. A structural scheme that reflects the role of controlling in the management process is considered.
The science (rational) approach, which is a fundamental foundation of management, considers the adoption
of managerial decisions as a whole, its content is comprehensively assessed and analyzed possible versions
of the problem and allows them to choose the most effective ones.
