Abstract:
This article examines issues related to the assessment of the competitiveness of enterprises, in particular, the
oil refining industry. The technique of the chain of value added, which assesses the prospects of their state
and development, is considered. Also, the article describes the tasks of managing the value chain, the solution
of which will lead to the achievement of the main objective of the enterprise, which will entail an increase in
the investment attractiveness and competitiveness of the enterprise. The paper gives an example of an assessment
of key segments of KazMunayGas business: extraction, transportation, processing, the structure of
the value chain and its change in dynamics are also considered. The dependence of investment attractiveness
and competitiveness on the value and composition of value added was established and confirmed, and the sequence
of the procedure for analyzing the value added was refined and the indicators reflecting the current
state and position of the enterprise in the market from the point of view of consumers and competitors were
specified. This technique allows you to solve several tasks, in particular, clarifying the value of the assets of
the corporation.
