Abstract:
The conception of continuous linguistic rhetorical (L&R) education is presented in the article, which is an innovative
ideological platform for the pedagogical process on the formation of the speech-thinking culture of
learners at different educational levels, including the post-graduate stage of professional retraining of specialists.
The given concept is realized in a number of scientific projects of representatives of the Sochi L&R
School in the field of pedagogical specialties: 13.00.01 – General pedagogy, history of pedagogy and education;
13.00.08 – Theory and methods of professional education. In the work presented, the following points
are formulated and characterized: methodological principles of designing a system of continuous linguistic
rhetorical education, which are relevant for all levels of studying; sociocultural and scientific interdisciplinary
foundations of the conception of continuous L&R education; theoretical and methodological foundations of
L&R education as an innovative pedagogical conception, including the sphere of professional retraining and
professional development of specialists. Implementation of the conception of continuous linguistic rhetorical
education will contribute, in our opinion, a comprehensive and coordinated character of the planned program,
promote the development of the learner as a professional linguistic personality, a strong personality of dialogic,
democratic, multi-cultural type that is one of the strategic priorities of education policy at the present stage
of society development.
