Abstract:
This paper, based on the results of the survey "Educational strategies of Kazakhstani youth in the context of formation of the intellectual potential of the country and their correspondence to the dynarnization of labor market", aims to analyze representations of Kazakhstani schoolchildren of professions ranking according to criteria of public utility, prestige and profitability. The research data shows the dynamization of notions of hierarchy of professions and the dominance of utilitarian criteria in assessing profitability among schoolchildren.