Abstract:
The hotel service industry plays an important role in society, providing opportunities for business meetings,
meetings, conferences, as well as for recreation and entertainment. This trend of hotel development creates
objective conditions for the so-called regional competition, which every year it becomes more noticeable:
new resorts with inflated standards of service that makes the old tourism regions to improve their quality of
service, as well as look for new ways of quality competition. For this reason the article discusses the main aspects
of the development of hotel associations and the most famous and developed hotel brands in the market
of hotel services. Special attention is paid to the integration processes in the global hotel market, forms of association
of hotels as the franchise agreement, contract to manage, combination of franchising and contract to
manage, an agreement to acquire a license, strategic marketing alliances. Questions of franchising system in
the world hotel market are considered, and the structure of the model franchise payments for hotel companies
are defined. In the article the advantages and disadvantages of franchising for the franchisor are highlighted.
