Abstract:
This article is devoted to the study of verbal reflection of the phenomenon of national identity in the discourse
of modern American media. The concept of “identity” and its role in human life were considered. Characteristic
features of “ethnic” and “national” identities were analyzed. The necessity of a detailed study of the
issue of modern man's identity against the background of large-scale globalisation processes was revealed and
substantiated. The authors emphasised the readers' attention to the difficulties of forming national identity in
the conditions of a multi-ethnic, multinational state. The authors give examples of representation of the
phenomenon of national identity in media discourse. Media texts in English were analysed. On the basis of
mass media articles, the authors revealed the peculiarities of the manifestation of national identity in
American society. The authors conclude, that national identity serves as a tool to strengthen the unity of
different ethno-communities in the United States, reflecting the socio-cultural state of the nation and defining
its ideology.
