Abstract:
The article tourist entrepreneurial activity is examined in Republic of Kazakhstan. The main
purpose of tour-
ist business activities in the development of Kazakhstan tourist industry is to create competitive
tourist prod- uct in international market. Achievement of these aims requires the development of
the governmental regula- tion system and support of tourist activity, the usage of marketing and
promotion methods of tourist products. Within the framework of the tourist cluster development in
the Republic of Kazakhstan there were chosen priority areas of entrepreneurial activity development
in the field of tourism, such as business, ecological, cul- tural and cognitive tourism. Main
retentive factors are educed for tourist market of Kazakhstan development.
