Abstract:
Tourism is one of the main sources of income in many countries; even some states depend highly on the tourism
industry at present. The main purpose of tourism business activities is to create competitive tourist products
in the international market. Achievement of these aims requires the development of the governmental
regulation system, support of the tourism industry, the usage of promotion methods of tourism products. The
article presents and assesses the state of development of the most necessary tourism products for the development
of the tourism industry on the example of Aksa-Jabagly Nature Reserve in Kazakhstan. The results of
the study show that if we consider the development level of the four most important tourist products, such as
accommodation, transportation, tourist attractions and electronic service, then we can say that the level of
their development and the conditions for providing quality services to tourists are relatively good according to
the three previous indicators. Based on the analysis of the quality of electronic services in the field of research
(the main criteria: telephone signal, Internet speed, electronic tickets, etc.), we found that the level of eservice
development in this region is low, despite the fact that Kazakhstan has the potential of using highquality
internet coverage in its current development status.
