Abstract:
Object: The article substantiates the need to use Internet technologies for the development of the tourism industry
of Kazakhstan at the present stage, since tourism industry is characterized by a variety of intermediary schemes, so the
need for using Internet technologies is increasing here. In particular, the authors pursue a goal to research the specifics
of digitalization in the field of tourism and current problems limiting contribution of digitalization to increasing the
competitiveness of the industry.
Methods: Such general scientific methods as statistical analysis, content analysis were employed for conducting
the current research.
Findings: The article describes key areas of digital transformation of the tourism industry in the era of the digital
economy, and also shows the advantages of digital transformation for the tourism industry, which are to deepen the
knowledge of the tourists based on the provision of detailed information about places of recreation and travel; reduction
of time for entry and exit of information, management and administrative processes.
Conclusions: This paper analyzes the current state of the tourism sector in Kazakhstan, presents the results of
conducted analysis on ICT readiness in the context of Kazakhstani tourism industry. The perspective impact of digitalization
on this industry is also considered.
